Sunday, August 29, 2010
Elizabeth City State launches mobile giving campaign
Elizabeth City State University (ECSU) has partnered with The Elizabeth City State University Foundation to launch a new program designed to capture donations via text message. To power its mobile platform, ECSU through The ECSU Foundation has partnered with Denver based Mobile Accord, Inc., the premier provider of mobile technology to the non-profit sector. The mobile giving channel is supported by AT&T, Verizon Wireless, Sprint/Nextel, T-Mobile and US Cellular representing the vast majority of US mobile users.
ECSU is one of several universities in the United States to embrace the mobile giving channel allowing donors to connect with the organization and contribute funds through text messaging. Cell phone users will have the opportunity to instantly react to fundraising appeals and confirm their donation by simply sending a text message. The donation is charged to the donor's regular monthly cell phone bill and is separated from other transactions and identified as a non-taxable donation.
"Virtually anyone using a privately owned mobile phone can make a $10 donation to the university by sending the text message ECSU to 50555. This new technology will allow ECSU to connect with constituents, acquire new donors, and dramatically extend our overall reach through this vital new channel," said William Smith, vice chancellor for the Division of Institutional Advancement.
Elizabeth City State University and The ECSU Foundation representatives will launch the mobile giving program on August 28, 2010 during the halftime of the home, football game against Johnson C. Smith University. University and The ECSU Foundation representatives will repeat this mobile giving request at future games and fundraising events.