Walt Disney World Resort has announced that it will continue as sponsor of the MEAC/SWAC Challenge presented by Disney through 2013. The Resort and ESPN made the joint announcement the day after the 2010 event drew the second lowest attendance in the events seven year history.
“As a company that values diversity and supports education, we are proud to renew our commitment to the MEAC/SWAC Challenge presented by Disney,” said Eugene Campbell, vice president of minority business development for Walt Disney Parks and Resorts. “The MEAC/SWAC Challenge presented by Disney is more than a game – it’s a weekend long celebration for our community filled with events that encourage young people to achieve their dreams.”
The MEAC/SWAC Challenge presented by Disney, an ESPN Regional Television (ERT) owned-and-operated event, features football teams from the Mid-Eastern Athletic Conference (MEAC) and Southwestern Athletic Conference (SWAC). Walt Disney Resorts and ESPN are all owned by the Walt Disney Companies.