N.C. A&T has withdrawn its name and financial sponsorship from its annual homecoming concert at the Greensboro Coliseum, Chancellor Harold Martin said Tuesday.
With the recent controversy over gang-affiliated rapper Gucci Mane headlining the show, Martin said he felt the school had to make a "moral stand."
"We could not replace Gucci Mane on the bill at this late date," Martin said. "It is my understanding that more than 6,000 tickets have already been sold. So we made the decision that we would remove our institution's name from all advertising, all marquees, all tickets, and we would withdraw financial support from the show so that we would not be in any way, shape or form associated with his message or his image."
The Oct. 31 show will go on, but will now be put on exclusively by production company Diamond Life Concerts.
"We felt this was something we had to do to protect our name and the values of our institution," Martin said. "I've really enjoyed the conversation that has been generated about this and it's the kind of conversation we need to be having more proactively. And we will - we'll continue to have conversations about who we are and what we value."